Discovery
Speaking to end users is essential for user-centered design. I aim to use sample set of 5-6 users, which is often enough to get a clear read on what’s working and where there are opportunities for improvement. Below is an example of a persona I created for a client I worked with at Synechron.
Defining the “What” and “Why”
Creating a journey map and storyboarding the experience for the defined personas helps to get a good visual sense of a user’s experience from their perspective.
The UX process is critical to the success of a system or product. While the exact process is specific to every project, the basics remain the same. It’s important to understand the process in order to know how best to tailor project work. Some projects may have limited time, limited resources, limited budget, all three, or none of those constraints. Flexibility is essential.
Every project begins with a problem statement, which may need to be uncovered and defined in order to proceed. Business and user goals which align with the problem statement are agreed on once the statement is defined.
User Journey Map
Execution
Once the MVP and schedule is agreed on, the design process begins. Always include appropriate team members at every point in the design process. If there’s one thing designers always know for sure, it’s that every product that is designed for many people. While every team member has a specific role, being too siloed can hurt the process. Product development is a team effort, with everyone pitching in to do their part.